Illustration of Aashish

Hi, I'm Aashish

Lead Product Designer at Swivl · 10+ years in tech. I lead a team of eight, and I still design, prototype and ship alongside them. In my free time I built and published Rooted to the App Store.

Open to Senior and Lead design roles · Bangalore or remote

Highlights

  • Task scheduler2025
  • Mood check-in2026
  • Invoices2026
  • Train booking2023
  • Medical EHR2021
  • Out of pocket calculator2024
  • Fleet management2023
  • ECU flashing tool2023
  • Enterprise mining platform2022

Experience

10+ years in tech.

  • SwivlSenior, then Lead Product Designer2025 – now

    Grew Swivl to 6,000+ users with a revamp, rebrand, new ads and PLG.Invoice sent-to-paid 21% → 76%. Task completion 59.1% → 67.9%.Invoice and estimate revamp: 3 months → 1 month → 2 weeks, dev included.Team 3 → 10 at peak, 8 today. Hired six.Chose key features by testing internally with the team.Built the design system and Storybook. Design Excellence Award, Q3 2026.

  • RootedSolo Founder & Designer2026 – now

    Designed and built a self-help app solo, with AI agents.Tested the idea by hand, then interviewed 5 users to shape it.Web app live in 2 weeks (retired). iOS app built in a month, live on the App Store.Two iOS versions shipped, a third in progress. Android in closed beta.50+ completed the assessment pre-launch. 21 App Store downloads.In-app feedback tunes the AI. Automated tests cut Apple rejections.

  • Sketch BrahmaProduct Designer, then Senior Product Designer2023 – 2025

    Led a design team of 3.Shipped Simple Energy's ops tool and Maven, a healthcare app.Maven (Medi Assist): app rating 2 → 4.5 stars, user base doubled to 2 lakh+.Large design system: faster work, less drift, synced to Storybook.Praised for looking after the team and delivering on time.

  • Galaxy WeblinksUI Designer2022 – 2023

    Designed websites and mobile apps, established design systems, and enhanced engagement through micro-interactions.

  • Neointeraction DesignUX/UI Trainee, then UX/UI Designer2021 – 2022

    Led healthcare product design, conducted user research, and communicated design concepts to stakeholders and developers.

Skills

  • Product Design
  • Design Leadership
  • Design Systems
  • User Research
  • UX Strategy
  • Interaction Design
  • AI Product Experiences
  • Mobile Design
  • Accessibility (WCAG 2.2)
  • Motion Design
  • Color Systems (OKLCH, APCA)
  • Product-Led Growth
  • Agentic Workflows
  • Rapid Prototyping
  • Design Operations
  • Stakeholder Management
  • Data-Informed Design
  • Usability Testing
  • B2B SaaS
  • B2C Products

Tools

  • Figma
  • Figma Motion
  • Rive
  • Lottie
  • Framer
  • Claude Code
  • Codex
  • Cursor
  • Supabase
  • Vercel
  • PostHog
  • Expo
  • Refero
  • Mobbin

Kind words

About

Holding the design excellence award at Swivl
Engineer to teacher to tech support to designer.

I started as an electronics and communication engineer, drawn to tinkering with computers and software. My first job was teaching hardware and networking. Then I moved into tech support, where customer pain points and complaints landed on my desk every day. I wanted to resolve them, not just log them, so I moved into design.

Design is where I found my work. I love designing and watching what I create come alive: helping people get things done, easing their pain points, solving their problems. Now AI closes the last gap for me. I can polish and publish a product myself, end to end.

How I work

I start with the brief: the need, what it solves, and the time we have. Then I propose two routes, a quick one that ships fast and a proper one that covers the edge cases. The timeline picks the route and the polish, but never at the cost of usability.

Then I build an end-to-end prototype with AI tools, so engineering, product and stakeholders align and we learn what is not feasible in days, not weeks. We take it phase by phase: polish in Figma, update the prototype to match, and hand developers both, the Figma file as the spec (readable through MCP) and the HTML prototype for the flow, so what is built matches what was intended.

How I lead

Everyone on my team gets full ownership, juniors and seniors alike. The workflows are set, so the job is to follow through, collaborate across disciplines and learn fast. When my team grows, I grow, so I share everything I learn about building with AI tools and agents.

Outside work

Outside design, I cycle and take photographs. I once rode 240 km from Kochi to Munnar, all ups and downs, in 18 hours with 5 hours of breaks, in a single day.

I play football and badminton. To unwind, I listen to music, read manga, and watch anime, movies and series.

Open to roles. Say hello →

Snaps

Photographs and drawings, outside of design.

  • Long exposure of a lit-up ferris wheel at night with a man in the foreground
    Fairground night
  • Two bicycles parked on grass in evening light
    Two bikes
  • Pencil sketch of Luffy in Gear Fourth
    Gear Fourth
  • Illustration of a cartoon monkey on a mint background
    Joyful ape
  • Silhouette of a person leaping on a beach at sunset
    Golden hour
  • Photographer with a camera on a misty hilltop
    Hilltop